styling
Webster's Dictionary (GCIDE)
Style \Style\, v. t. [imp. & p. p. Styled; p. pr. & vb. n. Styling.] To entitle; to term, name, or call; to denominate. "Styled great conquerors." --Milton. [1913 Webster]
How well his worth and brave adventures styled. --Dryden. [1913 Webster]
Syn: To call; name; denominate; designate; term; characterize. [1913 Webster]