goodwill

Noun (3)

1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)Synonyms: good willType of intangible, intangible asset
2. the friendly hope that something will succeedSynonyms: good willType of friendliness
3. a disposition to kindness and compassion“the victor's grace in treating the vanquished”Synonyms: gracegood willType of good nature