The Collaborative International Dictionary of English v.0.48:

Allurement \Al*lure"ment\, n.
   1. The act alluring; temptation; enticement.
      [1913 Webster]

            Though Adam by his wife's allurement fell. --Milton.
      [1913 Webster]

   2. That which allures; any real or apparent good held forth,
      or operating, as a motive to action; as, the allurements
      of pleasure, or of honor.
      [1913 Webster]

WordNet (r) 3.0 (2006):

allurement
    n 1: attractiveness; "its allurement was its remoteness"
    2: the power to entice or attract through personal charm [syn:
       allure, allurement, temptingness]
    3: the act of enticing a person to do something wrong (as an
       offer of sex in return for money) [syn: solicitation,
       allurement]