1. 
[syn: egoism, egocentrism, self-interest, self-concern, self-centeredness]
The Collaborative International Dictionary of English v.0.48:
egocentrism \egocentrism\ n.
   the personality trait that causes one to attempt to get
   personal recognition for oneself (especially by unacceptable
   means).
   Syn: egoism, self-interest, self-concern, self-centeredness.
        [WordNet 1.5]
WordNet (r) 3.0 (2006):
egocentrism
    n 1: concern for your own interests and welfare [syn: egoism,
         egocentrism, self-interest, self-concern, self-
         centeredness] [ant: altruism, selflessness]