The Collaborative International Dictionary of English v.0.48:

Coquetry \Co*quet"ry\, n.; pl. Coquetries. [F. coquetterie.]
   Attempts to attract admiration, notice, or love, for the mere
   gratification of vanity; trifling in love. "Little
   affectations of coquetry." --Addison.
   [1913 Webster]

WordNet (r) 3.0 (2006):

coquetry
    n 1: playful behavior intended to arouse sexual interest [syn:
         flirt, flirting, flirtation, coquetry, dalliance,
         toying]