WordNet (r) 3.0 (2006):

hoopla
    n 1: blatant or sensational promotion [syn: ballyhoo,
         hoopla, hype, plug]

Moby Thesaurus II by Grady Ward, 1.0:

60 Moby Thesaurus words for "hoopla":
   PR, ballyhoo, blurb, bright light, celebration, celebrity,
   common knowledge, conviviality, cry, currency, daylight, eclat,
   elation, exposure, exultation, fame, famousness, festivity, gaiety,
   glare, holiday-making, hue and cry, jollification, jollity,
   joviality, jubilance, jubilation, jubilee, larking, limelight,
   mafficking, maximum dissemination, merriment, merrymaking,
   notoriety, plug, press notice, public eye, public knowledge,
   public relations, public report, publicity, publicity story,
   publicness, puff, racketing, raucous happiness, reclame, rejoicing,
   report, reveling, revelment, revelry, revels, show of joy,
   skylarking, spotlight, triumph, whoopee, write-up