The Collaborative International Dictionary of English v.0.48:

Pander \Pan"der\, v. t. [imp. & p. p. Pandered; p. pr. & vb.
   n. Pandering.]
   To play the pander for.
   [1913 Webster]

   to pander to v. t. To appeal to (base emotions or less
      noble desires), so as to achieve one's purpose; to exploit
      (base emotions, such as lust, prejudice, or hate).
      [PJC]