Search Result for "build-up":  


The Collaborative International Dictionary of English v.0.48:

buildup \build"up\, build-up \build-up\n.
   1. the act of building up an accumulation.

   Syn: build-up.
        [WordNet 1.5]

   2. the events, such as advertising or publicity, causing
      increased interest in some coming event. The buildup to
      Superbowl XXIV was the most intense of the series.
      [PJC]