The Collaborative International Dictionary of English v.0.48:

Hipe \Hipe\, n. Also Hype \Hype\ . [Etym. uncertain.]
   (Wrestling)
   A throw in which the wrestler lifts his opponent from the
   ground, swings him to one side, knocks up his nearer thigh
   from the back with the knee, and throws him on his back.
   [Webster 1913 Suppl.]

WordNet (r) 3.0 (2006):

hype
    n 1: blatant or sensational promotion [syn: ballyhoo,
         hoopla, hype, plug]
    v 1: publicize in an exaggerated and often misleading manner