The Collaborative International Dictionary of English v.0.48:

gimcrackery \gimcrackery\, gimcracks \gimcracks\n.
   Ornamental objects of no great value.

   Syn: falderal, folderol, frills, nonsense, trumpery,
        trinkets, gewgaws, knickknacks, tchotchkes.
        [WordNet 1.5 +PJC]