The Collaborative International Dictionary of English v.0.48:

Lure \Lure\, v. i.
   To recall a hawk or other animal.
   [1913 Webster]

The Collaborative International Dictionary of English v.0.48:

Lure \Lure\, n. [OF. loire, loirre, loerre, F. leurre lure,
   decoy; of German origin; cf. MHG. luoder, G. luder lure,
   carrion.]
   1. A contrivance somewhat resembling a bird, and often baited
      with raw meat; -- used by falconers in recalling hawks.
      --Shak.
      [1913 Webster]

   2. Any enticement; that which invites by the prospect of
      advantage or pleasure; a decoy. --Milton.
      [1913 Webster]

   3. (Hat Making) A velvet smoothing brush. --Knight.
      [1913 Webster]

The Collaborative International Dictionary of English v.0.48:

Lure \Lure\, v. t. [imp. & p. p. Lured; p. pr. & vb. n.
   Luring.] [OF. loirer, loirier, F. leurrer. See Lure, n.]
   To draw to the lure; hence, to allure or invite by means of
   anything that promises pleasure or advantage; to entice; to
   attract.
   [1913 Webster]

         I am not lured with love.                --Piers
                                                  Plowman.
   [1913 Webster]

         And various science lures the learned eye. --Gay.
   [1913 Webster]

WordNet (r) 3.0 (2006):

lure
    n 1: qualities that attract by seeming to promise some kind of
         reward [syn: lure, enticement, come-on]
    2: anything that serves as an enticement [syn: bait, come-
       on, hook, lure, sweetener]
    3: something used to lure fish or other animals into danger so
       they can be trapped or killed [syn: bait, decoy, lure]
    v 1: provoke someone to do something through (often false or
         exaggerated) promises or persuasion; "He lured me into
         temptation" [syn: entice, lure, tempt]