Search Result for "gimmick": 
Wordnet 3.0

NOUN (3)

1. a drawback or difficulty that is not readily evident;
- Example: "it sounds good but what's the catch?"
[syn: catch, gimmick]

2. something unspecified whose name is either forgotten or not known;
- Example: "she eased the ball-shaped doodad back into its socket"
- Example: "there may be some great new gizmo around the corner that you will want to use"
[syn: doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget]

3. any clever maneuver;
- Example: "he would stoop to any device to win a point"
- Example: "it was a great sales gimmick"
- Example: "a cheap promotions gimmick for greedy businessmen"
[syn: device, gimmick, twist]



WordNet (r) 3.0 (2006):

gimmick
    n 1: a drawback or difficulty that is not readily evident; "it
         sounds good but what's the catch?" [syn: catch,
         gimmick]
    2: something unspecified whose name is either forgotten or not
       known; "she eased the ball-shaped doodad back into its
       socket"; "there may be some great new gizmo around the corner
       that you will want to use" [syn: doodad, doohickey,
       doojigger, gimmick, gizmo, gismo, gubbins,
       thingamabob, thingumabob, thingmabob, thingamajig,
       thingumajig, thingmajig, thingummy, whatchamacallit,
       whatchamacallum, whatsis, widget]
    3: any clever maneuver; "he would stoop to any device to win a
       point"; "it was a great sales gimmick"; "a cheap promotions
       gimmick for greedy businessmen" [syn: device, gimmick,
       twist]