The Free On-line Dictionary of Computing (30 December 2018):

BiCapitalisation

   The act said to have been performed on trademarks (such as
   PostScript, NeXT, NeWS, VisiCalc, FrameMaker,
   TK!solver, EasyWriter) that have been raised above the
   ruck of common coinage by nonstandard capitalisation.  Too
   many marketroid types think this sort of thing is really
   cute, even the 2,317th time they do it.

   Compare studlycaps.

   (1995-02-23)