1. a message issued in behalf of some product or cause or idea or person or institution; - Example: "the packaging of new ideas" [syn: promotion, publicity, promotional material, packaging]
WordNet (r) 3.0 (2006):
promotional material
n 1: a message issued in behalf of some product or cause or idea
or person or institution; "the packaging of new ideas"
[syn: promotion, publicity, promotional material,
packaging]