The Free On-line Dictionary of Computing (30 December 2018):

Sales Force Automation
Sales Automation
SFA
SFFA

    (Sales Automation, SFA, SFFA, Sales & Field Force
   Automation) Software to support sales reps.  The software
   gives sales representitives access to contacts, appointments
   and e-mail.  It is likely to be integrated with Customer
   Relationship Management systems and Opportunity Management
   Systems.

   (1999-08-20)