The Collaborative International Dictionary of English v.0.48:

Cineraria \Cin`e*ra"ri*a\, n. [NL., fr. LL. cinerarius pert. to
   ashes, fr. cinis ashes. So called from the ash-colored down
   on the leaves.] (Bot.)
   A Linn[ae]an genus of free-flowering composite plants, mostly
   from South Africa. Several species are cultivated for
   ornament.
   [1913 Webster]

WordNet (r) 3.0 (2006):

cineraria
    n 1: herb of Canary Islands widely cultivated for its blue or
         purple or red or variegated daisylike flowers [syn:
         cineraria, Pericallis cruenta, Senecio cruentus]